Heretica vous propose quelques articles fondateurs pour vous aider à mieux comprendre certaines méthodes !
- Arndt, A. D., Ford, J. B., Babin, B. J., & Luong, V. (2022). Collecting samples from online services: How to use screeners to improve data quality. International Journal of Research in Marketing, 39(1), 117-133.
- Cadario, R., & Parguel, B. (2014). Reconsidérer la discrétisation des variables quantitatives : Vers une nouvelle analyse de modération en recherche expérimentale. Recherche et Applications en Marketing (French Edition), 29(4), 120-140
- Geuens, M., & De Pelsmacker, P. (2017). Planning and conducting experimental advertising research and questionnaire design. Journal of Advertising, 46(1), 83-100.
- Hayes, A.F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford publications
- Hayes, A.F., & Montoya, A.K. (2017). A tutorial on testing, visualizing, and probing an interaction involving a multicategorical variable in linear regression analysis. Communication Methods and Measures, 11(1), 1-30
- McClelland, G.H., Lynch Jr, J.G., Irwin, J.R., Spiller, S.A., & Fitzsimons, G.J. (2015). Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power. Journal of Consumer Psychology, 25(4), 679-689
- Montoya, A.K. (2019). Moderation analysis in two-instance repeated measures designs: Probing methods and multiple moderator models. Behavior Research Methods, 51(1), 61-82.
- Morales, A.C., Amir, O., & Lee, L. (2017). Keeping it real in experimental research—Understanding when, where, and how to enhance realism and measure consumer behavior. Journal of Consumer Research, 44(2), 465-476
