Heretica vous propose quelques articles fondateurs pour vous aider à mettre en avant vos contributions !
- MacInnis, D.J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75(4), 136-154
- Smithey Fulmer, I. (2012). Editor's comments: The craft of writing theory articles—Variety and similarity in AMR, AMR, 37(3), 327-331
- Whetten, D.A. (1989). ‘What constitutes a theoretical contribution?’ Academy of Management Review, 14(4), 490-495
- Warren, N.L., Farmer, M., Gu, T., & Warren, C. (2021). EXPRESS: Marketing Ideas: How to Write Research Articles that Readers Understand and Cite. Journal of Marketing, 00222429211003560
- Yadav, M.S. (2010). The decline of conceptual articles and implications for knowledge development. Journal of Marketing, 74(1), 1-19
